WHat We Do
We make your PPC Profitable across Google, Meta and Microsoft Ads.
We quite literally put the word “Profit” into PPC (Profit Per Click®) by optimising your Paid Media towards maximising Profits (and not just Revenue & ROI).
We do this at scale, using world-class automation and proven strategies that work.
For us, Profit is the #1 most important metric when it comes to PPC for the simple reason that:
If a PPC campaign isn’t making profit, it is losing money, and that can only go on for so long…
(we’ve seen a lot of this in the past… and we’ve made it our mission to change this)
Profit is what makes a business grow, allows it to acquire new customers, increasing revenue, invest in growth, invest in retention and ultimately increase a business’s valuation, and of course, profitability.
Below is an example of why Profit is so important:
On the surface, the below Campaign may look like it’s performing well with decent Revenue and ROI figures:
However, when we take into account Cost of Goods, Returns, Fees and of course Media Spend, we can see that some of the above Items are in fact loss making. Unfortunately this is the norm for the vast majority of PPC advertisers.
Let’s assume the above campaign is making a net loss of -£9,087.00 per day, thats -£3,316,755 per year
Loses can be generated from Channels, Campaigns, Items, Keywords, Ads or Segments such as Devices,Locations and Demographics. PPC can generate huge losses without the appropriate tracking, analysis andoptimisation to stop this.
Our goal is to identify what’s working and what’s not, turn the losers into winners, and then double down on the winners, in order to generate incremental profits by maximising Profit Per Click®.
Here’s how much Profit the same campaign would make if it generated a profit of per day +£13,461.48 ( +£4,913,265 per year)
The above numbers are not made up. Below is a case study on how we genuinely helped one brand go from making a net loss of-£9,087 per day to a profit of +£13,461 per day.
As we can see, the difference between Profit & Loss making PPC campaigns can be significant for an online business, especially when the losses go unnoticed.
We work across Google, Meta and Microsoft Ads.
Covering all sectors and verticals (eCom, SaaS and Lead Gen, B2B, B2C and D2C).
With businesses of all shapes and sizes.
In fact, over the last 15 years we’ve helped some of the biggest companies in the world:
- Grow revenue
- Increase their profits
- Retain more customers
- Raise millions in funding
- Increase average order value ?
- Increase new customer acquisition
…profitably
We’ve developed a tried and tested method that works, every time.
In fact we’re so confident in our method that we offer a 100% performance-based fee structure, which is based on a % of the incremental profits that we help your business generate.
Sound too good to be true?
We offer a Free 14 Days Trial and full transparency via our fully automated Dashboards, which allow you to view how much you’re making from ad spend across all aspects of PPC, including Campaigns, Ads, Items and Keywords, in real-time.
We will even 📩 Email (or 
Slack) you with a daily profit and loss report, in your desired format, brand and style, at a time that suits you.
We’ve recently won 13 awards, including:
🏆 Doubling Gross Profit With The Power of Automation
with Leaseloco at the Global Search Awards
🏆 Peak Profits With The Power Of Search
with On the Beach at the Performance Marketing Awards
🏆 Making Gross Profit Skyrocket
with Secretsales.com at the Performance Marketing Awards Winner
🏆 Bringing The Bling To Black Friday
with Cernucci at the UK Paid Media Awards Winner
Still sound too good to be true?
Let’s chat.